What You'll Learn:

  • The Basics: An introduction to mobile advertising
  • Who you can reach: Demographics and statistics
  • Spotlight on the iPhone: What it means for marketers
  • Results you can expect with mobile advertising
  • Case studies: Examples of Brand and Performance mobile campaigns
  • What you need to know to extend your campaigns to mobile
The mobile phone is changing the face of marketing, and marketers must adapt to stay ahead of the competition. Mobile has arrived as a mainstream advertising medium – and it works. Marketers are finding that mobile advertising offers substantially better results than traditional advertising, for both Brand and Performance campaigns.

Mobile phones are rapidly becoming central to consumers’ lives. Devices like the iPhone have made it commonplace for consumers to access the mobile Web—websites that can be viewed on mobile phones and other mobile devices—to read news, check the weather, learn about products, play games, access social networking sites, get directions, listen to music, and watch video. The rapid growth of this activity provides marketers with a valuable new advertising medium.

Mobile advertising also offers a key, unique benefit to marketers: the mobile phone is the only device that is almost always with the consumer. It offers unparalleled access to the consumer throughout the day, including during purchasing decisions, when the mobile Web is frequently used to research reviews and prices.

This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns.

Request White Paper

Please fill out this form to request The Mobile Advertising Opportunity. The whitepaper will be emailed to you.
In this White Paper from AdMob, learn how marketers are using mobile advertising to get:
  • A worldwide audience of 546 million consumers
  • 10 times higher click-through rates than online advertising
  • 10 times higher brand awareness than online advertising
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